Overview of the project: The agency has recently went through a rebrand and was looking to create templates to serve as basis for their band roll-out for all digital and print marketing materials.

Scope of work: Working off of brand guidelines and with brand elements created by a brand designer I created a series of templates for flyers, banners and socials to create cohesive visuals for the brand marketing needs. I than helped to use those templates to roll-out the brand further on real life examples, creating social graphics and flyers for programs.

Problem/Solution: The brand designer specified that it was important to focus on how the color was used, using the navy and blue-gray as primary through line for the brand, with pops up five different colors to highlight specific areas of the programs. The following templates highlight follow that guidance, and indicate which elements of templates are to be changed when colors corresponding to a specific program are introduced. The materials also help to reduce the amount of text and photos that was previously used on marketing materials and make the tone of voice more unified.